In 2023, GANGGANG's annual BUTTER art fair elevated Black artistry and creativity, standing as a testament to equity in a post-pandemic world. The fair highlighted the transformative power of Black art, offering a space for connection, celebration, and healing.

The immersive event included curated art installations, pre-events, and influencer activations. Despite tight timelines and logistical challenges, key learnings from BUTTER 3 promise future improvements, including earlier national press outreach, expanded partnerships, and enhanced programming.

Media coverage generated nearly 400 million media impressions, with features in Forbes, Ebony and travel outlet Detour XP. By evolving the influencer strategy to include national creators, content reached half a million people across Instagram and TikTok. As GANGGANG continues to champion equity through the arts, BUTTER serves as a model for driving national conversations and impact, reinforcing the importance of supporting Black creatives and the arts.