With less than 1% of American venture capital-backed founders being Black, Collab Capital recognized the industry's funding bias. To address this, they launched a $50 million fund to support early-stage Black founders during the pandemic. I developed a communications plan to announce the fund, timed to the 100th anniversary of the Tulsa Massacre, positioning the managing partners as thought leaders. Ahead of the fund’s close, I leveraged their founder backgrounds by securing media opportunities based on the daily news cycle that allowed them to share their expertise and their solution of closing the wealth gap in an effort to create buzz and establish credibility via interviews with Cheddar and Bloomberg Equality.

Timing the fund debut announcement to the 100th anniversary of the Tulsa Massacre, I provided an exclusive to TechCrunch with additional coverage from major outlets including afrotech, Atlanta Business Chronicle, Fortune and Pitchbook, reaching over 200 million individuals. Additionally, Collab Capital was able to share the news of its initial investment in Black woman founded Hairbrella. Through creative and timely storytelling of how the team was addressing bias in fundraising and their nontraditional VC model, the campaign led to Collab Capital earning spots on Atlanta Inno’s 50 on Fire and WSJ’s “Women in the Workplace” event series, solidifying their mission to create the next generation of Black Wall Streets across America.